It’s a funny time of year, you are probably breathing a sigh of relief that the school term has started and normal routine has resumed. It feels like the summer is only just coming to an end and it’s far too early to mention the ‘C’ word. Thats right Christmas! But let me let you in on a little secret when it comes to marketing on Pinterest September and October is the perfect time to post those festive pins.
“The festive season starts and ends on Pinterest”
Pinterest 2023
Yes according to Pinterest, it is the place to be for all things Christmas. So when it comes to your business’s marketing strategy this festive season, starting earlier can make all the difference. Let’s dive into why marketing on Pinterest at Christmas is so great and how it can be a game-changer for your business.
Why Pinterest Shines at Christmas
Pinterest is a powerful visual search engine that can help drive traffic for your business. While it is a great marketing tool all year round Pinterest really shines during the Christmas season. According to Pinterest’s latest stats, 60% of festive shoppers discover new brands and products during the festive season. Even more impressive is that Pinterest boasts a 3x higher conversion rate compared to other social media platforms. Those are numbers that can’t be ignored.
The reasons for you being on Pinterest may vary depending on if you run a product or service business. For product business owners the goal is often clear during Christmas and that is more sales. Service-based business owners should not discount this time of year on Pinterest especially if you have Christmas events, workshops or courses to promote. But you can also use the increased traffic on the platform to build brand awareness so you can then kick off the new year with a bang.
Pinning Christmas in September
As a visual search engine, you need to give Pinterest time to index your pins. This is why pinning your festive content in September and October can really maximise your Christmas marketing efforts. I’m usually not someone who talks about Christmas till 1st December but the truth is with Pinterest the sooner you can start getting those pins out there the better chance your pins will have to shine when the real Christmas shopping season begins.
And the bonus is your pins on Pinterest are evergreen so as long as the links you are using are still active then your Christmas pins can keep delivering you results every festive season, year after year. It’s the gift that keeps on giving!
Top 3 Christmas Marketing tips:
Festive Keywords
Incorporative festive keywords throughout your content, in pin descriptions, titles, and wherever it’s relevant. Even if your product or service isn’t directly related to Christmas, if you can find creative ways to tie it in you can still take advantage of the increased search results the festive keywords and phrases will get over the next few months.
Christmas-Themed Boards
Make even more use of the festive seasons by creating Christmas theme boards to save your pins too. Think about who your products and services are for, could they make a great gift for different members of the family? If so title your boards to reflect this. As mentioned already even if your products or services themselves aren’t directly Christmas themed people are always looking for unique gift ideas, or for experiences that go beyond Christmas.
Check your links
Pinterest is an evergreen marketing platform so it’s important to think where the links that you use on your pins are going to take people. This is true for all pins at any time of the year but often when we think about Christmas content we may have our products and services on temporary pages. If possible try to use links that will remain active all year round, even if your Christmas products and services aren’t available to buy including a sign-up box for your newsletter which will let people know when they are back on sale and will ensure that the traffic you are driving is not wasted.
Christmas Marketing on Pinterest
Pinterest could be your secret weapon this festive season and the key to your Christmas marketing success. As much as it pains me to be talking Christmas before the leaves have fallen from the trees, the key to Christmas on Pinterest is to start early and embrace the festive season. But what I really love about Pinterest is it doesn’t have to take all of your time and with the correct strategy in place you can create a consistent pin plan in just a few hours every month. This makes Pinterest the perfect platform to market your business over the busy festive season and allows you plenty of time to get on with planning your own Christmas while Pinterest does the hard work for you.
If you are ready to watch your business thrive this holiday season then take a look at my Pinterest Services here and let me help you create a strategy for your business this Christmas.
Have a great day
Nicola – New Wisdom Design and Digital
