Firstly Pinterest is not a social media platform, it is a visual search engine and whether you are a product or service business or are a large or small business, people come onto Pinterest already knowing what they are looking for.
So once they find your pin by, searching keywords, if that keyword appears in your pin you may appear on their home feed. Once someone has found your pin you can direct them to your website, other social media pages, youtube account, Etsy page, the possibilities are endless.
Pinterest is such a visual and positive platform. In July Pinterest even announced it was going to ban all weight loss adverts to only promote a positive body image. There is a creator code that all pinterest users are asked to follow to make sure that Pinterest is a safe place for all its users.
“It’s hard to be creative when you’re surrounded by negativity and comparison. On Pinterest, it’s different. We lead with kindness and put your well-being as a creator first.”
Direct from Pinterest about its creator code
So you are convinced you should be on Pinterest now what else do you need to know?
How about the different types of Pinterest Pins and pin sizes
There are a few different ways to post on Pinterest similar to other social media platforms.
- Static single image pins
- Video pins – from 4 seconds to 15 minutes
- Carousel pins – up to 5 images
For all of these formats above the ideal size for your pinterest pins are 1000 x 1500 pixels or an aspect ratio of 2:3.
Pinterest recently added idea pins, they are a new way of pinning where you can mix photo and video content, idea pins are only available on business accounts.
The size of an idea pin is different to the standard pins above and are 1080 x 1920 pixels or an aspect ratio of 9:1
Is Pinterest part of your marketing strategy?
If you would like to discuss how Pinterest can work for your business book a FREE Discovery call.
